What is Wholesale vs Retail?
Wholesale is selling goods in large quantities to businesses that resell them, while retail is selling single items or small quantities directly to the final customer.
Updated
Meaning
English
Wholesale is selling goods in large quantities to businesses that resell them, while retail is selling single items or small quantities directly to the final customer.
Roman Urdu
Wholesale me bari miqdar doosre dukandaron ko bechi jati hai, aur retail me chhoti miqdar seedha aakhri gahak ko.
Also called wholesale and retail, thok aur retail.
Example
A distributor sells a carton of 24 packs at a lower rate per pack to a shopkeeper. The shopkeeper sells single packs at the printed retail price.
Prices and margins
Wholesale has a lower price per unit and a smaller margin per unit, but more units and often credit terms. Retail has a higher price and margin per unit, but fewer units per sale. Many shops do both, so one product needs two prices and the software must pick the right one for the right customer. See wholesale price and wholesale vs retail pricing.
In Nafaa
Nafaa products can carry retail and wholesale prices, and units and packs such as carton and piece. See units and packs.
Related terms
- Wholesale Price
A wholesale price is the lower price charged to buyers who purchase in bulk or resell the goods, such as retailers, contractors or institutions.
- Retail Margin
Retail margin is the part of the selling price a shop keeps after paying for the goods, usually shown as a percentage of the selling price.
