What is Reseller?
A reseller is a person or business that buys products from a maker or wholesaler and sells them again, often without making the product themselves.
Updated
Meaning
English
A reseller is a person or business that buys products from a maker or wholesaler and sells them again, often without making the product themselves.
Roman Urdu
Reseller woh hai jo maal kisi maker ya wholesaler se khareed kar aage bechta hai.
Also called re-seller, trader.
Example
A reseller buys 100 phone covers at a wholesale price and sells them through a WhatsApp group and a market stall at a higher price.
How reselling works
A reseller earns the gap between the wholesale buying price and the selling price, so the numbers that matter are cost, margin and how quickly stock sells. Many suppliers give a lower price to resellers who buy in bulk. Resellers include shopkeepers, online sellers and people who sell on credit to a small circle.
Keep a price list per buyer type, and record who owes you what.
In Nafaa
Nafaa lets a product carry separate prices for different customers, and the khata records credit sales. See wholesale and distribution.
Related terms
- Wholesale Price
A wholesale price is the lower price charged to buyers who purchase in bulk or resell the goods, such as retailers, contractors or institutions.
- Dropshipping
Dropshipping is selling products online without holding stock: when an order comes in, the seller buys the item from a supplier who ships it straight to the customer.
- Wholesale vs Retail
Wholesale is selling goods in large quantities to businesses that resell them, while retail is selling single items or small quantities directly to the final customer.